Market Intelligence versus Market Research

Edward Crowley

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Abstract

Differentiating between traditional market research and the more comprehensive concept of market intelligence.

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title = "Market Intelligence versus Market Research",

abstract = "Differentiating between traditional market research and the more comprehensive concept of market intelligence.",

author = "Edward Crowley",

year = "2009",

language = "English",

isbn = "9788174467003",

pages = "121--137",

editor = "In Mukerjee and Hory Sankdar",

booktitle = "Industrial Marketing",

publisher = "Excel",

address = "India",

edition = "1st",

}

TY - CHAP

T1 - Market Intelligence versus Market Research

AU - Crowley, Edward

PY - 2009

Y1 - 2009

N2 - Differentiating between traditional market research and the more comprehensive concept of market intelligence.

AB - Differentiating between traditional market research and the more comprehensive concept of market intelligence.

M3 - Chapter

SN - 9788174467003

SP - 121

EP - 137

BT - Industrial Marketing

A2 - Mukerjee, In

A2 - Sankdar, Hory

PB - Excel

CY - Delhi, India

ER -