Marketing for Higher Education: Ethics and Theory Development in a Global Market

A. Lowrie, Glen H. Brodowsky, Thorsten Gruber, Tom Hayes, Jane Hemsley-Brown, Patrick E. Murphy

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	AMA Winter Educator’s Conference
Place of Publication	St. Petersburg, FL, USA
Publication status	Published - Feb 2012
Event	AMA Winter Educator’s Conference - St. Petersburg, FL, USA Duration: 1 Jan 1824 → …

Conference	AMA Winter Educator’s Conference
City	St. Petersburg, FL, USA
Period	1/01/24 → …

Cite this

@inproceedings{26962c2bc1b74ddd9c94d4dd2d8497d7,

title = "Marketing for Higher Education: Ethics and Theory Development in a Global Market",

author = "A. Lowrie and Brodowsky, {Glen H.} and Thorsten Gruber and Tom Hayes and Jane Hemsley-Brown and Murphy, {Patrick E.}",

year = "2012",

month = feb,

language = "English",

booktitle = "AMA Winter Educator{\textquoteright}s Conference",

note = "AMA Winter Educator{\textquoteright}s Conference ; Conference date: 01-01-1824",

}

TY - GEN

T1 - Marketing for Higher Education: Ethics and Theory Development in a Global Market

AU - Lowrie, A.

AU - Brodowsky, Glen H.

AU - Gruber, Thorsten

AU - Hayes, Tom

AU - Hemsley-Brown, Jane

AU - Murphy, Patrick E.

PY - 2012/2

Y1 - 2012/2

M3 - Conference contribution

BT - AMA Winter Educator’s Conference

CY - St. Petersburg, FL, USA

T2 - AMA Winter Educator’s Conference

Y2 - 1 January 1824

ER -