Marketing High Technology: preparation, targeting, positioning and execution

Christopher Easingwood, A. Koustelos

Research output: Contribution to journal › Article › peer-review

Cite this

@article{87641a51acdc41b7a4e9489b683dfb66,

title = "Marketing High Technology: preparation, targeting, positioning and execution",

author = "Christopher Easingwood and A. Koustelos",

year = "2000",

language = "English",

volume = "43",

pages = "27--34",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier BV",

number = "3",

}