Marketing in action case: “Neuromarketing- Taking a Peek Inside the Consumer’s Mind

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Original languageEnglish
Title of host publicationMarketing: real people, real decisions, European 2nd Ed
PublisherPearson Prentice Hall
Pages145
Number of pages147
Edition2nd
Publication statusPublished - 2013

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