Marketing in action case: “Neuromarketing- Taking a Peek Inside the Consumer’s Mind

Research output: Chapter in Book/Conference proceeding › Other chapter contribution

Original language	English
Title of host publication	Marketing: real people, real decisions, European 2nd Ed
Publisher	Pearson Prentice Hall
Pages	145
Number of pages	147
Edition	2nd
Publication status	Published - 2013

Cite this

@inbook{e8a8e42d167c4ad58ae3b14be9f4ef86,

title = "Marketing in action case: “Neuromarketing- Taking a Peek Inside the Consumer{\textquoteright}s Mind",

author = "Leandro Galli",

year = "2013",

language = "English",

pages = "145",

booktitle = "Marketing: real people, real decisions, European 2nd Ed",

publisher = "Pearson Prentice Hall",

address = "United Kingdom",

edition = "2nd ",

}