Marketing managers’ motivations toward moderation of consumption.

Z Morgan; Peter McGoldrick

doi:10.1007/978-3-319-10873-5_147

Marketing managers’ motivations toward moderation of consumption.

Z Morgan, Peter McGoldrick

MSM Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Abstract

The growing importance of sustainability in the lives of consumers, businesses and government has become difficult to ignore. Large numbers of consumers display pro-environmental behaviours. Businesses are adopting corporate sustainability initiatives in order to save money and win or retain customers. Governments have been making policy changes for several decades with the intention of preserving scarce resources and slowing the impact of humankind on the planet. However, unless people living in developed countries start to moderate their consumption, environmental deterioration will continue in spite of other sustainability efforts.

Original language	English
Title of host publication	The Sustainable Global Marketplace
Publisher	Springer Nature
Pages	264-264
DOIs	https://doi.org/10.1007/978-3-319-10873-5_147
Publication status	Published - 8 Oct 2014
Event	Academy of Marketing Sciences Annual Conference - Coral Gables, FL. Duration: 1 Jan 1824 → …

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Publisher	Springer

Conference

Conference	Academy of Marketing Sciences Annual Conference
City	Coral Gables, FL.
Period	1/01/24 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-10873-5_147

Cite this

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title = "Marketing managers{\textquoteright} motivations toward moderation of consumption.",

abstract = "The growing importance of sustainability in the lives of consumers, businesses and government has become difficult to ignore. Large numbers of consumers display pro-environmental behaviours. Businesses are adopting corporate sustainability initiatives in order to save money and win or retain customers. Governments have been making policy changes for several decades with the intention of preserving scarce resources and slowing the impact of humankind on the planet. However, unless people living in developed countries start to moderate their consumption, environmental deterioration will continue in spite of other sustainability efforts. ",

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Morgan, Z & McGoldrick, P 2014, Marketing managers’ motivations toward moderation of consumption. in The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS), Springer Nature, pp. 264-264, Academy of Marketing Sciences Annual Conference, Coral Gables, FL., 1/01/24. https://doi.org/10.1007/978-3-319-10873-5_147

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AB - The growing importance of sustainability in the lives of consumers, businesses and government has become difficult to ignore. Large numbers of consumers display pro-environmental behaviours. Businesses are adopting corporate sustainability initiatives in order to save money and win or retain customers. Governments have been making policy changes for several decades with the intention of preserving scarce resources and slowing the impact of humankind on the planet. However, unless people living in developed countries start to moderate their consumption, environmental deterioration will continue in spite of other sustainability efforts.

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ER -

Marketing managers’ motivations toward moderation of consumption.

Abstract

Publication series

Conference

UN SDGs

Access to Document

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