Original language | English |
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Title of host publication | Marketing Management for Nonprofit Organizations |
Place of Publication | Oxford |
Publisher | Oxford University Press |
Pages | 66-71 |
Number of pages | 6 |
Publication status | Published - 2009 |
Marketing Orientation in the Nonprofit Context; The British Library
G Warnaby, J Finney, A Sergeant (Editor)
Research output: Chapter in Book/Conference proceeding › Chapter