Marketing Orientation in the Nonprofit Context; The British Library

G Warnaby, J Finney, A Sergeant (Editor)

    Research output: Chapter in Book/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationMarketing Management for Nonprofit Organizations
    Place of PublicationOxford
    PublisherOxford University Press
    Pages66-71
    Number of pages6
    Publication statusPublished - 2009

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