Marketing-Purchasing Integration and Collaboration Effects on Business Performance: A Russian Study Using Internal Dyadic Data

Stephan Henneberg, Maria Smirnova, Bahar Ashnai, Stephan C. Henneber, Peter Naude, Stefanos Mouzas

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Nov 2010
Event	Society for Marketing Advances 2010 Conference - Atlanta Duration: 1 Jan 1824 → …

Conference	Society for Marketing Advances 2010 Conference
City	Atlanta
Period	1/01/24 → …

Cite this

@inproceedings{c90f55caf9e8481183bc50891b68f38f,

title = "Marketing-Purchasing Integration and Collaboration Effects on Business Performance: A Russian Study Using Internal Dyadic Data",

author = "Stephan Henneberg and Maria Smirnova and Bahar Ashnai and Henneber, {Stephan C.} and Peter Naude and Stefanos Mouzas",

year = "2010",

month = nov,

language = "English",

booktitle = "host publication",

note = "Society for Marketing Advances 2010 Conference ; Conference date: 01-01-1824",

}

TY - GEN

T1 - Marketing-Purchasing Integration and Collaboration Effects on Business Performance: A Russian Study Using Internal Dyadic Data

AU - Henneberg, Stephan

AU - Smirnova, Maria

AU - Ashnai, Bahar

AU - Henneber, Stephan C.

AU - Naude, Peter

AU - Mouzas, Stefanos

PY - 2010/11

Y1 - 2010/11

M3 - Conference contribution

BT - host publication

T2 - Society for Marketing Advances 2010 Conference

Y2 - 1 January 1824

ER -