Marketing to retailers: A battle for distribution?

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@article{0497e4921ac649c5a34305fce13b90f2,

title = "Marketing to retailers: A battle for distribution?",

author = "Gary Davies",

year = "1990",

month = dec,

day = "1",

doi = "10.1016/0024-6301(90)90107-f",

language = "English",

volume = "23",

pages = "101--108",

journal = "Long Range Planning",

issn = "0024-6301",

publisher = "Elsevier BV",

number = "6",

}