Marketplace Success Factors for New Financial Services

Christopher Easingwood, J. C, C. Storey

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	41-54
Journal	Journal of Services Marketing
Volume	7
Issue number	1
Publication status	Published - 1993

Cite this

@article{2097995ec2f442faaad72737f8977395,

title = "Marketplace Success Factors for New Financial Services",

author = "Christopher Easingwood and J. C and C. Storey",

year = "1993",

language = "English",

volume = "7",

pages = "41--54",

journal = "Journal of Services Marketing",

issn = "0887-6045",

publisher = "Emerald Publishing Limited",

number = "1",

}