"Masks aren’t comfortable or sexy, but ...": Exploring identity work on Dr Mike’s Instagram during the first phase of the Covid-19 pandemic

Kim Schoofs, Dorien Van De Mieroop, Stephanie Schnurr, Haiyan Huang, Anastasia Stavridou

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationPandemic and Crisis Discourse
Subtitle of host publicationCommunicating COVID-19 and Public Health Strategy
EditorsAndreas Musolff, Ruth Breeze, Kayo Kondo, Sara Vilar-Lluch
Place of PublicationLondon
PublisherBloomsbury Publishing PLC
Chapter24
Pages431-452
Number of pages21
ISBN (Electronic)9781350232709, 9781350232716
ISBN (Print)9781350232693
Publication statusPublished - 10 Feb 2022

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