Measurement of Consumer Quality Evaluations for a Product-dominated Industry

Jamie Burton, J Murphy, C. Easingwood

Research output: Preprint/Working paperWorking paper

Original languageEnglish
Place of PublicationManchester
PublisherAlliance Manchester Business School, University of Manchester
Number of pages15
Volume391
Publication statusPublished - 1999

Publication series

NameMBS Working Paper
PublisherManchester Business School
No.391: 0954-7402

Keywords

  • Consumer quality evaluations

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