Measurement of customer loyalty as an element of building B2B relationships – perspective of field research realized in Poland

M. Mitrega

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	The electronic proceedings of The 23rd IMP Conference
Publication status	Published - 2007
Event	The 23rd IMP Conference - Manchester Duration: 1 Jan 1824 → …

Cite this

@inproceedings{5887c5d05c96417da837e6bb3f73b5fc,

title = "Measurement of customer loyalty as an element of building B2B relationships – perspective of field research realized in Poland",

author = "M. Mitrega",

year = "2007",

language = "English",

booktitle = "The electronic proceedings of The 23rd IMP Conference",

note = "The 23rd IMP Conference ; Conference date: 01-01-1824",

}