Measurement of customer loyalty as an element of building B2B relationships – perspective of field research realized in Poland

M. Mitrega

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationThe electronic proceedings of The 23rd IMP Conference
Publication statusPublished - 2007
EventThe 23rd IMP Conference - Manchester
Duration: 1 Jan 1824 → …

Conference

ConferenceThe 23rd IMP Conference
CityManchester
Period1/01/24 → …

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