| Original language | English |
|---|---|
| Patent number | AU2005279632 |
| IPC | G06Q 10/ 00 A I |
| Priority date | 2/09/05 |
| Publication status | Published - 9 Mar 2006 |
Method, system and computer program product for measuring and tracking brand equity
Devinney Timothy (Inventor), J. Louviere Jordan (Inventor)
Research output: Patent