Mimetic and Experiential Effects in International Marketing Alliance Formations of US Pharmaceuticals Firms: an event history analysis (forthcoming)

S. Cavusgil; S Yeniyurt; J Townsend; P. Ghauri

Mimetic and Experiential Effects in International Marketing Alliance Formations of US Pharmaceuticals Firms: an event history analysis (forthcoming)

S. Cavusgil, S Yeniyurt, J Townsend, P. Ghauri

MSM Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of International Business Studies
Publication status	Published - 2009

Cite this

@article{3af127189855466bb909d72fd5928bc7,

title = "Mimetic and Experiential Effects in International Marketing Alliance Formations of US Pharmaceuticals Firms: an event history analysis (forthcoming)",

author = "S. Cavusgil and S Yeniyurt and J Townsend and P. Ghauri",

year = "2009",

language = "English",

journal = "Journal of International Business Studies",

publisher = "Springer Nature",

}