Mobile digital engagement: creating an immersive online shopping experience for m-commerce

P. Perry; S. Padilla; M. Chantler

Mobile digital engagement: creating an immersive online shopping experience for m-commerce

P. Perry, S. Padilla, M. Chantler

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - 2012
Event	Oxford Retail Futures Conference: New Technologies, Business Models and Customer Experience - University of Oxford Duration: 10 Dec 2012 → 11 Dec 2012

Conference

Conference	Oxford Retail Futures Conference: New Technologies, Business Models and Customer Experience
City	University of Oxford
Period	10/12/12 → 11/12/12

Cite this

@inproceedings{430a4daeb3e547aa8f1c7dbb7f4f2172,

title = "Mobile digital engagement: creating an immersive online shopping experience for m-commerce",

author = "P. Perry and S. Padilla and M. Chantler",

year = "2012",

language = "English",

booktitle = "host publication",

note = "Oxford Retail Futures Conference: New Technologies, Business Models and Customer Experience ; Conference date: 10-12-2012 Through 11-12-2012",

}

TY - GEN

T1 - Mobile digital engagement: creating an immersive online shopping experience for m-commerce

AU - Perry, P.

AU - Padilla, S.

AU - Chantler, M.

PY - 2012

Y1 - 2012

M3 - Conference contribution

BT - host publication

T2 - Oxford Retail Futures Conference: New Technologies, Business Models and Customer Experience

Y2 - 10 December 2012 through 11 December 2012

ER -