Modelling the adoption of organic horticultural technology in the UK using duration analysis

Duration Analysis, which allows the timing of an event to be explored in a dynamic framework, is used to model the adoption of organic horticultural technology in the UK. The influence of a range of economic and non-economic determinants is explored using discrete time models. The empirical results highlight the importance of gender, attitudes to the environment and information networks, as well as systematic effects that influence the adoption decision over the lifetime of the producer and over the survey period.