Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self Efficacy and Reactance

Peter McGoldrick; K. A. Keeling; A Stanbridge

doi:10.1007/978-3-319-10864-3_5

Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self Efficacy and Reactance

Peter McGoldrick, K. A. Keeling, A Stanbridge

MSM Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Sustainability is now high on corporate and government agendas, with concerns heightened by resource scarcities and rising costs. Consumer adoption of pro-environmental behaviors is widespread but far from universal, creating a need for marketers to understand and often promote such behavior.

Original language	English
Title of host publication	Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Publisher	Springer Nature
Pages	5-5
DOIs	https://doi.org/10.1007/978-3-319-10864-3_5
Publication status	Published - May 2009
Event	Academy of Marketing Sciences Annual Conference - Coral Gables, FL. Duration: 1 Jan 1824 → …

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Publisher	Springer

Conference

Conference	Academy of Marketing Sciences Annual Conference
City	Coral Gables, FL.
Period	1/01/24 → …

Access to Document

10.1007/978-3-319-10864-3_5

Cite this

McGoldrick, P., Keeling, K. A., & Stanbridge, A. (2009). Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self Efficacy and Reactance. In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference (pp. 5-5). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)). Springer Nature. https://doi.org/10.1007/978-3-319-10864-3_5

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title = "Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self Efficacy and Reactance",

abstract = "Sustainability is now high on corporate and government agendas, with concerns heightened by resource scarcities and rising costs. Consumer adoption of pro-environmental behaviors is widespread but far from universal, creating a need for marketers to understand and often promote such behavior.",

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McGoldrick, P, Keeling, KA & Stanbridge, A 2009, Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self Efficacy and Reactance. in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference . Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS), Springer Nature, pp. 5-5, Academy of Marketing Sciences Annual Conference, Coral Gables, FL., 1/01/24. https://doi.org/10.1007/978-3-319-10864-3_5

Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self Efficacy and Reactance. / McGoldrick, Peter; Keeling, K. A.; Stanbridge, A.
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference . Springer Nature, 2009. p. 5-5 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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McGoldrick P, Keeling KA, Stanbridge A. Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self Efficacy and Reactance. In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference . Springer Nature. 2009. p. 5-5. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)). doi: 10.1007/978-3-319-10864-3_5

Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self Efficacy and Reactance

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