Motivation and strategy standardisation based innovation: MNCs’ embeddedness in China’s

Jiang Yu, Yue Zhang, Ping Gao

Research output: Contribution to journalArticlepeer-review

Abstract

This paper aims to understand why MNCs choose different embedding strategies in standardization based innovation, and how MNCs׳ competitive landscapes evolve alongside the transition of indigenous innovation in China. Using the multiple case study approach based on the interviews and archival data about China׳s mobile standards, we find that MNCs may choose to proactively or reactively embed in China׳s business and institutional systems by aligning their interests with the standard-based indigenous innovation strategy. Although there are high risks in China׳s standardization, MNCs cannot ignore the huge benefits of China׳s mobile market, and may join in this standardization process when they are ensured the government support would sustain.
Original languageEnglish
Pages (from-to)890-901
Number of pages12
JournalTelecommunications Policy
Volume38
Issue number10
DOIs
Publication statusPublished - 2014

Keywords

  • China
  • Embeddedness
  • Institution
  • MNCs
  • Standardization

Research Beacons, Institutes and Platforms

  • Global Development Institute

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