Moving Toward More Meaningful Measurement & Management of B2B Customer Experience

V. Story, Judith Zolkiewski, Jamie Burton, P Chan, A. Gomes, P Hunter-Jones, L O'Malley, L Peters, C. Raddats, W Robinson

Research output: Book/ReportCommissioned report

Original languageEnglish
Place of PublicationManchester
PublisherAlliance Manchester Business School, University of Manchester
Publication statusPublished - 2016

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