Moving Toward More Meaningful Measurement & Management of B2B Customer Experience

V. Story; Judith Zolkiewski; Jamie Burton; P Chan; A. Gomes; P Hunter-Jones; L O'Malley; L Peters; C. Raddats; W Robinson

Moving Toward More Meaningful Measurement & Management of B2B Customer Experience

V. Story, Judith Zolkiewski, Jamie Burton, P Chan, A. Gomes, P Hunter-Jones, L O'Malley, L Peters, C. Raddats, W Robinson

MSM Marketing

Research output: Book/Report › Commissioned report

Original language	English
Place of Publication	Manchester
Publisher	Alliance Manchester Business School, University of Manchester
Publication status	Published - 2016

Cite this

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title = "Moving Toward More Meaningful Measurement & Management of B2B Customer Experience",

author = "V. Story and Judith Zolkiewski and Jamie Burton and P Chan and A. Gomes and P Hunter-Jones and L O'Malley and L Peters and C. Raddats and W Robinson",

note = "in Burton, J. and Holmes, D. (editors) (2016). Findings of the 1st Academic-Practitioner Research with Impact Workshop, 18th-19th January 2016; Customer Experience Management and Big Data",

year = "2016",

language = "English",

publisher = "Alliance Manchester Business School, University of Manchester",

address = "United Kingdom",

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TY - BOOK

T1 - Moving Toward More Meaningful Measurement & Management of B2B Customer Experience

AU - Story, V.

AU - Zolkiewski, Judith

AU - Burton, Jamie

AU - Chan, P

AU - Gomes, A.

AU - Hunter-Jones, P

AU - O'Malley, L

AU - Peters, L

AU - Raddats, C.

AU - Robinson, W

N1 - in Burton, J. and Holmes, D. (editors) (2016). Findings of the 1st Academic-Practitioner Research with Impact Workshop, 18th-19th January 2016; Customer Experience Management and Big Data

PY - 2016

Y1 - 2016

M3 - Commissioned report

BT - Moving Toward More Meaningful Measurement & Management of B2B Customer Experience

PB - Alliance Manchester Business School, University of Manchester

CY - Manchester

ER -