Moving Toward More Meaningful Measurement” Proceedings of the Academy of Marketing

L O'Malley, Jamie Burton, P Chan, P Hunter-Jones, L Peters, V. Story, Judith Zolkiewski

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of Marketing, Newcastle
Publication status	Published - 2016
Event	Academy of Marketing conference - Newcastle Business School, Newcastle, United Kingdom Duration: 4 Jul 2016 → 7 Jul 2016 https://www.academyofmarketing.org/conference-2016/2016

Conference	Academy of Marketing conference
Abbreviated title	AM2016
Country/Territory	United Kingdom
City	Newcastle
Period	4/07/16 → 7/07/16
Internet address	https://www.academyofmarketing.org/conference-2016/2016

Cite this

@inproceedings{0a3d8fe453f64fbf8a2d701ab609574c,

title = "Moving Toward More Meaningful Measurement” Proceedings of the Academy of Marketing",

author = "L O'Malley and Jamie Burton and P Chan and P Hunter-Jones and L Peters and V. Story and Judith Zolkiewski",

year = "2016",

language = "English",

booktitle = "Academy of Marketing, Newcastle",

note = "Academy of Marketing conference, AM2016 ; Conference date: 04-07-2016 Through 07-07-2016",

url = "https://www.academyofmarketing.org/conference-2016/2016",

}

TY - GEN

T1 - Moving Toward More Meaningful Measurement” Proceedings of the Academy of Marketing

AU - O'Malley, L

AU - Burton, Jamie

AU - Chan, P

AU - Hunter-Jones, P

AU - Peters, L

AU - Story, V.

AU - Zolkiewski, Judith

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Academy of Marketing, Newcastle

T2 - Academy of Marketing conference

Y2 - 4 July 2016 through 7 July 2016

ER -