| Original language | English |
|---|---|
| Title of host publication | Multicultural Perspectives in Customer Behaviour |
| Subtitle of host publication | Series: Key Issues in Marketing Management |
| Place of Publication | London |
| Publisher | Routledge |
| Number of pages | 171 |
| Publication status | Published - 18 Jun 2012 |
Multicultural Perspectives in Customer Behaviour
Charles C. Cui, Maria Piacentini
Research output: Chapter in Book/Conference proceeding › Chapter