"Mummy will make it better". Influence on the brand choices of young adults in the UK when buying over-the-counter medicines

N Gray, H Gardner, JA Cantrill, PR. Noyce

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Customer Relationship Management
Volume	3
Publication status	Published - 2000

Cite this

@article{ef6fab944ba8483aa74de4b958e3d944,

title = "{"}Mummy will make it better{"}. Influence on the brand choices of young adults in the UK when buying over-the-counter medicines",

author = "N Gray and H Gardner and JA Cantrill and PR. Noyce",

year = "2000",

language = "English",

volume = "3",

journal = "International Journal of Customer Relationship Management",

publisher = "Winthrop Publications Ltd",

}

TY - JOUR

T1 - "Mummy will make it better". Influence on the brand choices of young adults in the UK when buying over-the-counter medicines

AU - Gray, N

AU - Gardner, H

AU - Cantrill, JA

AU - Noyce, PR.

PY - 2000

Y1 - 2000

M3 - Article

VL - 3

JO - International Journal of Customer Relationship Management

JF - International Journal of Customer Relationship Management

ER -