Navigating the bumps in the road: A longitudinal study of how a manufacturer undertakes the servitization journey

C. Raddats, Jamie Burton, V. Story, Judith Zolkiewski

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationSpring Servitization Conference, Manchester
Publication statusPublished - 2016
Event Spring Servitization Conference 2016 - Radisson Blu Hotel,, Manchester Airport, Manchester, United Kingdom
Duration: 16 May 201617 May 2016

Conference

Conference Spring Servitization Conference 2016
Abbreviated titleSSC2016
Country/TerritoryUnited Kingdom
CityManchester
Period16/05/1617/05/16

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