Negative influences upon brand evaluations: The litter effect

S Roper, C. Parker, M. Bosnjak

Research output: Chapter in Book/Conference proceeding › Conference contribution

Original language	English
Title of host publication	host publication
Publication status	Published - Dec 2008
Event	Australia-New Zealand Marketing Academy Conference (ANZMAC) - Sydney Duration: 1 Jan 1824 → …

Conference	Australia-New Zealand Marketing Academy Conference (ANZMAC)
City	Sydney
Period	1/01/24 → …

Cite this

@inproceedings{a9828cbb0ba5476c8807b7443955e5e9,

title = "Negative influences upon brand evaluations: The litter effect",

author = "S Roper and C. Parker and M. Bosnjak",

year = "2008",

month = dec,

language = "English",

booktitle = "host publication",

note = "Australia-New Zealand Marketing Academy Conference (ANZMAC) ; Conference date: 01-01-1824",

}