Neuroentrepreneurship? Promise and peril

Kesenija Djuricic, Mark P. Healey, Gerard P. Hodgkinson, Robert Jospeh Wuebker, Giulio Zichella

Research output: Contribution to journalArticlepeer-review

Abstract

Why is that presentations on “neuro-entrepreneurship” are so well-attended (and seemingly applauded) yet little traction has really occurred? Meanwhile, why it was that in entrepreneurship we hear a regular drumbeat calling for nurturing the entrepreneurial mindset yet we see little progress in rigorously defining that. Nor do we see much progress is applying what we do know. The potential is significant; it seems that every issue of a neuroscience journal offers something that speaks to entrepreneurship and related phenomena. Could it be that we need to bring together the best thinkers and doers around this topic and learn from each other? This symposium intends to do just that. We have convened a diverse set of scholars, both rising and veteran, from Europe, Asia, and North America offering very differing perspectives on moving neuroentrepreneurship forward.
Original languageEnglish
Article number14330
Number of pages1
JournalAcademy of Management Proceedings
Volume2021
Issue number1
DOIs
Publication statusPublished - 1 Aug 2021

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