New Forms of Mobilization, New People Mobilized? Evidence from the Comparative Study of Electoral Systems

Pedro C. Magalhães, John Aldrich, Rachel Gibson

Research output: Contribution to journalArticlepeer-review

137 Downloads (Pure)

Abstract

Mobilization efforts by parties and candidates during election campaigns tend to reach those who are more likely to vote in the first place. This is thought to be particularly consequential for turnout among the young. Harder and less cost-effective to reach, young adults are less mobilized and vote less often, creating a vicious circle of demobilization. However, new forms of political communication — including online and text messaging —have created expectations this circle might be broken. Is this happening? We examine data from Module 4 of the CSES surveys, looking at the prevalence of different types of party contacts in 38 countries, the profile of voters who are reached, and the effects of these efforts on turnout. New forms of party contacting do matter for turnout and partially
reduce the age gap in contacting, but still fail to compensate for the much
larger differentials that persist in traditional forms of contacting.
Original languageEnglish
JournalParty Politics
Early online date4 Sept 2018
DOIs
Publication statusPublished - 2018

Keywords

  • mobilization, party contacts, turnout

Research Beacons, Institutes and Platforms

  • Cathie Marsh Institute

Fingerprint

Dive into the research topics of 'New Forms of Mobilization, New People Mobilized? Evidence from the Comparative Study of Electoral Systems'. Together they form a unique fingerprint.

Cite this