New Perspectives on Luxury: Implications for the Brand Concept

S. Roper; D Medway; P Murphy

New Perspectives on Luxury: Implications for the Brand Concept

S. Roper, D Medway, P Murphy

MSM Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Sept 2007
Event	3rd International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG - Brunel University Duration: 1 Jan 1824 → …

Conference

Conference	3rd International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG
City	Brunel University
Period	1/01/24 → …

Cite this

@inproceedings{489e59c1402a49f794c9f183281dddfa,

title = "New Perspectives on Luxury: Implications for the Brand Concept",

author = "S. Roper and D Medway and P Murphy",

year = "2007",

month = sep,

language = "English",

booktitle = "host publication",

note = "3rd International Conference of the Academy of Marketing{\textquoteright}s Brand, Identity and Corporate Reputation SIG ; Conference date: 01-01-1824",

}