Next Generation Digital Platforms: Toward Human-AI Hybrids

Arun Rai, Panos Constantinides, Saonee Sarker

Research output: Contribution to journalEditorial

Abstract

Organizations are increasingly using digital platform-based business models that mediate value-creating interactions between external producers and consumers. Unlike previous technologies, the layered modular architecture of digital platforms fuels generativity, defined as the platform’s ability to foster unprompted innovation through continuous recombination of different modules. Leading digital platform companies have leveraged generativity, in combination with effective governance, to achieve positive network effects, value creation, and scalability. We are seeing the emergence of next-generation digital platforms, arising from the application of artificial intelligence (AI) technologies. These technologies offer new possibilities for the relationship between humans and machines to perform tasks on digital platforms and for the effective design and governance of platforms, propagating important questions for IS researchers as we illustrate in this editorial.
Original languageEnglish
Pages (from-to)iii-ix
Number of pages8
JournalMIS Quarterly
Volume43
Issue number1
Publication statusPublished - 1 Mar 2019

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