Nine Keyword Entries: Measurement and scaling, Rating scales, Equivalence, Licensing, International Market Entry and Development Strategies, International Marketing Organisation, International Pricing Policy, International Marketing Culture, International Channel Management

Rudolf R Sinkovics; Dale Littler

Nine Keyword Entries: Measurement and scaling, Rating scales, Equivalence, Licensing, International Market Entry and Development Strategies, International Marketing Organisation, International Pricing Policy, International Marketing Culture, International Channel Management

Rudolf R Sinkovics, Dale Littler (Editor)

PMO Comparative & International Business

Research output: Chapter in Book/Conference proceeding › Chapter

Original language	English
Title of host publication	Blackwell Encyclopedic Dictionary of Marketing
Place of Publication	London
Publisher	John Wiley & Sons Ltd
Volume	IX
Edition	2nd
ISBN (Print)	1405102543
Publication status	Published - 2005

Publication series

Name	The Blackwell Encyclopedia of Management
Publisher	Blackwell Publishing

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Cite this

Sinkovics, R. R., & Littler, D. (Ed.) (2005). Nine Keyword Entries: Measurement and scaling, Rating scales, Equivalence, Licensing, International Market Entry and Development Strategies, International Marketing Organisation, International Pricing Policy, International Marketing Culture, International Channel Management. In Blackwell Encyclopedic Dictionary of Marketing (2nd ed., Vol. IX). (The Blackwell Encyclopedia of Management). John Wiley & Sons Ltd. http://www.managementencyclopedia.com/

Sinkovics, Rudolf R ; Littler, Dale (Editor). / Nine Keyword Entries: Measurement and scaling, Rating scales, Equivalence, Licensing, International Market Entry and Development Strategies, International Marketing Organisation, International Pricing Policy, International Marketing Culture, International Channel Management. Blackwell Encyclopedic Dictionary of Marketing. Vol. IX 2nd. ed. London : John Wiley & Sons Ltd, 2005. (The Blackwell Encyclopedia of Management).

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Sinkovics, RR & Littler, D (ed.) 2005, Nine Keyword Entries: Measurement and scaling, Rating scales, Equivalence, Licensing, International Market Entry and Development Strategies, International Marketing Organisation, International Pricing Policy, International Marketing Culture, International Channel Management. in Blackwell Encyclopedic Dictionary of Marketing. 2nd edn, vol. IX, The Blackwell Encyclopedia of Management, John Wiley & Sons Ltd, London. <http://www.managementencyclopedia.com/>

Nine Keyword Entries: Measurement and scaling, Rating scales, Equivalence, Licensing, International Market Entry and Development Strategies, International Marketing Organisation, International Pricing Policy, International Marketing Culture, International Channel Management. / Sinkovics, Rudolf R; Littler, Dale (Editor).
Blackwell Encyclopedic Dictionary of Marketing. Vol. IX 2nd. ed. London: John Wiley & Sons Ltd, 2005. (The Blackwell Encyclopedia of Management).

Research output: Chapter in Book/Conference proceeding › Chapter

TY - CHAP

T1 - Nine Keyword Entries: Measurement and scaling, Rating scales, Equivalence, Licensing, International Market Entry and Development Strategies, International Marketing Organisation, International Pricing Policy, International Marketing Culture, International Channel Management

AU - Sinkovics, Rudolf R

A2 - Littler, Dale

PY - 2005

Y1 - 2005

M3 - Chapter

SN - 1405102543

VL - IX

T3 - The Blackwell Encyclopedia of Management

BT - Blackwell Encyclopedic Dictionary of Marketing

PB - John Wiley & Sons Ltd

CY - London

ER -

Sinkovics RR, Littler D, (ed.). Nine Keyword Entries: Measurement and scaling, Rating scales, Equivalence, Licensing, International Market Entry and Development Strategies, International Marketing Organisation, International Pricing Policy, International Marketing Culture, International Channel Management. In Blackwell Encyclopedic Dictionary of Marketing. 2nd ed. Vol. IX. London: John Wiley & Sons Ltd. 2005. (The Blackwell Encyclopedia of Management).