Not-for-profit marketing

J Byrom, Cary Cooper (Editor), Nick Lee (Editor), Andrew Farrell (Editor)

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Original languageEnglish
Title of host publicationThe Wiley Encyclopaedia of Management
Subtitle of host publicationVolume 9: Marketing
Place of PublicationChichester
PublisherJohn Wiley & Sons Ltd
Pages374-374
Volume9
Edition3
Publication statusPublished - 2014

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