Online internationalisation, psychic distance reduction and the virtuality trap

Mohammad Yamin; Rudolf R. Sinkovics

doi:10.1016/j.ibusrev.2006.03.002

Online internationalisation, psychic distance reduction and the virtuality trap

Mohammad Yamin, Rudolf R. Sinkovics

PMO Comparative & International Business

Research output: Contribution to journal › Article › peer-review

Abstract

This paper examines the effects of online internationalisation on the psychic distance perceptions of internationalising firms. Building on extant internationalisation literatures and exploratory interviews, we generate four propositions positing effects of online internationalisation on psychic distance. The propositions indicate a reduction of psychic distance as a result of experience with online internationalisation. Additionally however, the possibility of a 'virtuality trap', essentially the online analogue of the psychic distance paradox, is also indicated. © 2006 Elsevier Ltd. All rights reserved.

Original language	English
Pages (from-to)	339-360
Number of pages	21
Journal	International Business Review
Volume	15
Issue number	4
DOIs	https://doi.org/10.1016/j.ibusrev.2006.03.002
Publication status	Published - Aug 2006

Keywords

Internationalisation
Psychic distance

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10.1016/j.ibusrev.2006.03.002

http://dx.doi.org/10.1016/j.ibusrev.2006.03.002

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AB - This paper examines the effects of online internationalisation on the psychic distance perceptions of internationalising firms. Building on extant internationalisation literatures and exploratory interviews, we generate four propositions positing effects of online internationalisation on psychic distance. The propositions indicate a reduction of psychic distance as a result of experience with online internationalisation. Additionally however, the possibility of a 'virtuality trap', essentially the online analogue of the psychic distance paradox, is also indicated. © 2006 Elsevier Ltd. All rights reserved.

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Online internationalisation, psychic distance reduction and the virtuality trap

Abstract

Keywords

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