Original language | English |
---|---|
Title of host publication | Qualitative Marktforschung – Konzepte, Methoden, Analysen [Qualitative Market Research – Concepts, Methods, Analyses] |
Publisher | Gabler Verlag |
Publication status | Published - 2007 |
Online-Laddering
Thorsten Gruber, Roediger Voss, Ingo Balderjahn, Alexander Reppel, R. Buber (Editor), H.H. Holzmüller (Editor)
Research output: Chapter in Book/Report/Conference proceeding › Chapter