Online-marketing and psychic distance - An exploratory study of learning about distant customers

M Yamin, Rudolf R Sinkovics, Amjad Hadjikhani (Editor), Joong-Woo Lee (Editor), Jan Johanson (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Business Networks and International Marketing
Place of Publication	Seoul, South Korea
Publisher	Doo Yang Publishing Co.
Pages	223-245
ISBN (Print)	89-7528-164-7
Publication status	Published - 2006

Access to Document

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title = "Online-marketing and psychic distance - An exploratory study of learning about distant customers",

author = "M Yamin and Sinkovics, {Rudolf R} and Amjad Hadjikhani and Joong-Woo Lee and Jan Johanson",

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T1 - Online-marketing and psychic distance - An exploratory study of learning about distant customers

AU - Yamin, M

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A2 - Lee, Joong-Woo

A2 - Johanson, Jan

PY - 2006

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BT - Business Networks and International Marketing

PB - Doo Yang Publishing Co.

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