Online Search Behavior in the Air Travel Market: Reconsidering the Consideration Set and Customer Journey Concepts

Julia Andrea Jacobs, Stefan Klein, C.P. Holland, Maximilian Benning

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 50th Hawaii International Conference on System Sciences
PublisherIEEE
Pages3940-3949
ISBN (Electronic)978-0-9981331-0-2
DOIs
Publication statusPublished - 4 Jan 2017

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