Order effects in brand trust formation and development

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Conference 2017, Hull University Business School
Publication statusAccepted/In press - 2 May 2017

    Embargoed Document

  • Abstract- Order Effects in Brand Trust Formation

    Accepted author manuscript, 31.5 KB

    Embargo ends: 1/01/27

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