Organizational inscriptions of network pictures: A meso-level analysis

Christina Öberg, Stephan C. Henneberg, Stefanos Mouzas

Research output: Contribution to journalArticlepeer-review


This paper deals with organizational inscriptions of managerial cognitions elaborating on the emerging concept of network pictures. While previous studies on network pictures have concentrated on individual managers' cognitive views of business networks, this study operates on a focal company level (meso-level) and is concerned with how managerial cognitions are manifested in organizational artifacts, which in turn guide business activities. The paper presents a typological model of traces of such inscriptions, which, thereby, becomes a means to capture managers' interactive sense-making of a company's network. We identify organizational inscriptions of managerial cognitions in the areas of strategy, organization, systems, processes, and budgets. Using a comparative-static case study involving mergers and acquisitions of a focal company over time, we exemplify the different organizational inscriptions. © 2012 Elsevier Inc..
Original languageEnglish
Pages (from-to)1270-1283
Number of pages13
JournalIndustrial Marketing Management
Issue number8
Publication statusPublished - Nov 2012


  • Inscription
  • Managerial cognitions
  • Merger and acquisition
  • Network pictures
  • Organization


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