If a curved line and a straight line are presented briefly, one above the other, in sequence to the eye, then, under appropriate conditions, visual apparent motion is obtained. Subjects report that the illusory figure moving and changing from the curved line to the straight line appears to overshoot the latter, gaining a small curvature in the opposite sense. Three experiments are described. In the first, the magnitude of this apparent curvature was quantified as a function of the delay between the onsets of the curved line and straight line (the stimulus onset asynchrony, SOA). It is shown that overshoot in curvature cannot be attributed to inappropriate patterns of eye fixations. In the second experiment, the stimulus configuration was modified to reveal the contribution to apparent curvature of classical curvature-contrast effects. Curvature overshoot due to apparent motion alone was thus estimated as a function of SOA. In the third experiment, an analogous position overshoot was measured for apparent motion elicited by two brief sequentially presented parallel line segments. It is argued that a combination of such position overshoots cannot explain curvature overshoot. Two schemes of a more general kind that might be used to interpret curvature overshoot are then outlined. One scheme is based on a neural-net model of apparent motion, and the other on a functional model of apparent motion that operates by laws analogous to those governing real physical motion. © 1982 Psychonomic Society, Inc.