Owner-manager autocracy and staff autonomy: investigating marketing decision-making in the entrepreneurial small firm using a grounded theory approach

J W Byrom; E A Pioch

Owner-manager autocracy and staff autonomy: investigating marketing decision-making in the entrepreneurial small firm using a grounded theory approach

J W Byrom, E A Pioch

MSM Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Australian & New Zealand Marketing Academy Conference
Pages	51-58
Number of pages	8
Publication status	Published - Dec 2002
Event	Australian & New Zealand Marketing Academy Conference - Deakin University, Melbourne Duration: 2 Dec 2002 → 4 Dec 2002

Conference

Conference	Australian & New Zealand Marketing Academy Conference
City	Deakin University, Melbourne
Period	2/12/02 → 4/12/02

Cite this

@inproceedings{ce8232180665496bb9d69fd7ce8c42ff,

title = "Owner-manager autocracy and staff autonomy: investigating marketing decision-making in the entrepreneurial small firm using a grounded theory approach",

author = "Byrom, {J W} and Pioch, {E A}",

year = "2002",

month = dec,

language = "English",

pages = "51--58",

booktitle = "Proceedings of the Australian & New Zealand Marketing Academy Conference",

note = "Australian & New Zealand Marketing Academy Conference ; Conference date: 02-12-2002 Through 04-12-2002",

}

TY - GEN

T1 - Owner-manager autocracy and staff autonomy: investigating marketing decision-making in the entrepreneurial small firm using a grounded theory approach

AU - Byrom, J W

AU - Pioch, E A

PY - 2002/12

Y1 - 2002/12

M3 - Conference contribution

SP - 51

EP - 58

BT - Proceedings of the Australian & New Zealand Marketing Academy Conference

T2 - Australian & New Zealand Marketing Academy Conference

Y2 - 2 December 2002 through 4 December 2002

ER -