Owner-manager autocracy and staff autonomy: investigating marketing decision-making in the entrepreneurial small firm using a grounded theory approach

J W Byrom, E A Pioch

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian & New Zealand Marketing Academy Conference
Pages51-58
Number of pages8
Publication statusPublished - Dec 2002
EventAustralian & New Zealand Marketing Academy Conference - Deakin University, Melbourne
Duration: 2 Dec 20024 Dec 2002

Conference

ConferenceAustralian & New Zealand Marketing Academy Conference
CityDeakin University, Melbourne
Period2/12/024/12/02

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