Partnering strategies in global software business - A contingency perspective

Sami Saarenketo*, Olli Kuivalainen, Jari Varis

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

Abstract

This paper describes a contingency framework for analysis of partnering strategies in software business, a context where international entrepreneurship is highly manifest. The framework (rooted in the literature on international alliances and partnering) consists of three-by-three matrix with the following dimensions: The product strategy of the firm (product, project or hybrid) and the value chain activities (inward, outward or both) that are coordinated through partners. The paper discusses the crucial elements of partnering in each of the resulting nine windows, and make suggestions on software company strategy.

Original languageEnglish
Title of host publicationSoftware Business - First International Conference, ICSOB 2010, Proceedings
PublisherSpringer Nature
Pages63-75
Number of pages13
Volume51 LNBIP
ISBN (Print)9783642136320
DOIs
Publication statusPublished - 2010
Event1st International Conference on Software Business, ICSOB 2010 - Jyvaskyla, Finland
Duration: 21 Jun 201023 Jun 2010

Publication series

NameLecture Notes in Business Information Processing
Volume51 LNBIP
ISSN (Print)18651348

Conference

Conference1st International Conference on Software Business, ICSOB 2010
Country/TerritoryFinland
CityJyvaskyla
Period21/06/1023/06/10

Keywords

  • Global software business
  • Internationalization of SMEs
  • Management
  • Partnering capabilities
  • Partnering strategy
  • Product strategy

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