Paul Smith meets Japanese WA

Yao Yao, Leo-Paul Dana, Claudio Vignali

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Not surprisingly, in 2022, Paul Smith opened its 3294 sq. ft. highly innovative flagship store at a popular and bustling location on Harumi-Dori Street (one of Ginza’s two main shopping avenues) in Tokyo (Superfuture, 2022). Japan stands as Paul Smith’s most significant overseas market, representing about 40% of its total turnover. While many fashion designers did not make it in Japan, Paul Smith attributes his business’s success to his sincere passion for the country, its culture, and its people. “With Japan,” Paul Smith says, “it is more than just a business.”
Original languageEnglish
Title of host publicationThe Garment Economy
Subtitle of host publicationUnderstanding History, Developing Business Models, and Leveraging Digital Technologies
EditorsMichelle Brandstrup , Léo-Paul Dana , Daniella Ryding , Gianpaolo Vignali , Myriam Caratù
PublisherSpringer Nature
ISBN (Electronic)978-3-031-33302-6
Publication statusPublished - 30 Jul 2023


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