Paul Smith meets Japanese WA

Yao Yao; Leo-Paul Dana; Claudio  Vignali

doi:10.1007/978-3-031-33302-6

Paul Smith meets Japanese WA

Yao Yao, Leo-Paul Dana, Claudio Vignali

Fashion Business Technology

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Abstract

Not surprisingly, in 2022, Paul Smith opened its 3294 sq. ft. highly innovative flagship store at a popular and bustling location on Harumi-Dori Street (one of Ginza’s two main shopping avenues) in Tokyo (Superfuture, 2022). Japan stands as Paul Smith’s most significant overseas market, representing about 40% of its total turnover. While many fashion designers did not make it in Japan, Paul Smith attributes his business’s success to his sincere passion for the country, its culture, and its people. “With Japan,” Paul Smith says, “it is more than just a business.”

Original language	English
Title of host publication	The Garment Economy
Subtitle of host publication	Understanding History, Developing Business Models, and Leveraging Digital Technologies
Editors	Michelle Brandstrup , Léo-Paul Dana , Daniella Ryding , Gianpaolo Vignali , Myriam Caratù
Publisher	Springer Nature
Pages	551-557
ISBN (Electronic)	978-3-031-33302-6
DOIs	https://doi.org/10.1007/978-3-031-33302-6
Publication status	Published - 30 Jul 2023

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10.1007/978-3-031-33302-6

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Paul Smith meets Japanese WA. / Yao, Yao; Dana, Leo-Paul; Vignali, Claudio .
The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. ed. / Michelle Brandstrup; Léo-Paul Dana; Daniella Ryding; Gianpaolo Vignali; Myriam Caratù. Springer Nature, 2023. p. 551-557.

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

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Paul Smith meets Japanese WA

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