Perceived Brand Image of Luxury Fashion and Vintage Fashion: An insight into Chinese Millenials' Attitudes and Motivations

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationVintage Luxury Fashion Exploring the Rise of the Secondhand Clothing Trade
EditorsDaniella Ryding, Claudia E. Henninger, Marta Blazquez Cano
PublisherSpringer Nature
Chapter7
Pages97-110
Number of pages14
ISBN (Print)978-3-319-71984-9
Publication statusPublished - 2018

Publication series

NamePalgrave Advances in Luxury
PublisherSpringer Nature

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