Performance measures and incentives: Loading negative coskewness to outperform the CAPM

This study examines the incentives in fund management due to the adoption of specific performance measures. A mean-variance measure such as Jensen's alpha incentivizes fund managers to load negative coskewness risk. This risk is shown to be priced in the UK stock market during the period January 1991-December 2005, bearing a premium of 2.09% p.a. Hence, a new performance measure, the intercept of the Harvey-Siddique two-factor asset pricing model is proposed to be more appropriate for prudent investors. Using this model, the performance of UK equity unit trusts is examined for the same period. Though most of the managers significantly underperformed their benchmark, they correctly responded to their incentives, loading negative coskewness and reaping part of the corresponding premium. © 2009 Taylor & Francis.