Personalised and Participative Branding Through Fashion Blogging.

Jenny Cheung, Delia Vazquez, Tony Conway

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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Original languageEnglish
Title of host publicationSocial Commerce
Subtitle of host publication Consumer Behaviour in Online Environments
EditorsMarta Blazquez-Cano, Rosy Boardman, Claudia Henniger, Daniella Ryding
PublisherPalgrave Macmillan Ltd
Chapter4
Pages59-81
Number of pages23
Edition1st
ISBN (Print)978-3030036164
Publication statusPublished - Apr 2019

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