Personalised and Participative Branding Through Fashion Blogging.

Jenny Cheung, Delia Vazquez, Tony Conway

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

130 Downloads (Pure)

Original language	English
Title of host publication	Social Commerce
Subtitle of host publication	Consumer Behaviour in Online Environments
Editors	Marta Blazquez-Cano, Rosy Boardman, Claudia Henniger, Daniella Ryding
Publisher	Palgrave Macmillan Ltd
Chapter	4
Pages	59-81
Number of pages	23
Edition	1st
ISBN (Print)	978-3030036164
Publication status	Published - Apr 2019

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Personal Branding Social Commerce ChapterAccepted author manuscript, 123 KBLicence: Unspecified

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title = "Personalised and Participative Branding Through Fashion Blogging.",

author = "Jenny Cheung and Delia Vazquez and Tony Conway",

year = "2019",

month = apr,

language = "English",

isbn = "978-3030036164",

pages = "59--81",

editor = "Marta Blazquez-Cano and Rosy Boardman and Henniger, {Claudia } and Daniella Ryding",

booktitle = "Social Commerce",

publisher = "Palgrave Macmillan Ltd",

address = "United Kingdom",

edition = "1st",

}

Personalised and Participative Branding Through Fashion Blogging. / Cheung, Jenny; Vazquez, Delia; Conway, Tony .
Social Commerce: Consumer Behaviour in Online Environments. ed. / Marta Blazquez-Cano; Rosy Boardman; Claudia Henniger; Daniella Ryding. 1st. ed. Palgrave Macmillan Ltd, 2019. p. 59-81.

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review