Original language | English |
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Title of host publication | Social Commerce |
Subtitle of host publication | Consumer Behaviour in Online Environments |
Editors | Marta Blazquez-Cano, Rosy Boardman, Claudia Henniger, Daniella Ryding |
Publisher | Palgrave Macmillan Ltd |
Chapter | 4 |
Pages | 59-81 |
Number of pages | 23 |
Edition | 1st |
ISBN (Print) | 978-3030036164 |
Publication status | Published - Apr 2019 |
Personalised and Participative Branding Through Fashion Blogging.
Jenny Cheung, Delia Vazquez, Tony Conway
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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