Original language | English |
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Title of host publication | Commercial Management: Theory and Practice |
Place of Publication | England |
Publisher | John Wiley & Sons Ltd |
Pages | 108-131 |
Publication status | Published - May 2013 |
Perspectives on Managing Risk and Uncertainty
Eunice Maytorena-Sanchez, David Lowe (Editor)
Research output: Chapter in Book/Report/Conference proceeding › Chapter