Pertinent Issues Regarding the Effective Interaction between New Product Development and Brand Management: The Case of Slovenian Companies

Anja Stefan, Claudio De Mattos, Nitin Sanghavi

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 6 Jun 2013
Event	EMAC 2013 European Marketing Academy 42nd Annual Conference - Istanbul, Turkey Duration: 4 Jun 2013 → 7 Jun 2013

Conference	EMAC 2013 European Marketing Academy 42nd Annual Conference
City	Istanbul, Turkey
Period	4/06/13 → 7/06/13

Cite this

@conference{8ed4f514503a4c3fa7db8e1d6e7d9d7b,

title = "Pertinent Issues Regarding the Effective Interaction between New Product Development and Brand Management: The Case of Slovenian Companies",

author = "Anja Stefan and {De Mattos}, Claudio and Nitin Sanghavi",

year = "2013",

month = jun,

day = "6",

language = "English",

note = "EMAC 2013 European Marketing Academy 42nd Annual Conference ; Conference date: 04-06-2013 Through 07-06-2013",

}