Pertinent Issues Regarding the Effective Interaction between New Product Development and Brand Management: The Case of Slovenian Companies

Anja Stefan, Claudio De Mattos, Nitin Sanghavi

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 6 Jun 2013
EventEMAC 2013 European Marketing Academy 42nd Annual Conference - Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013

Conference

ConferenceEMAC 2013 European Marketing Academy 42nd Annual Conference
CityIstanbul, Turkey
Period4/06/137/06/13

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