PIP Quality: getting to the core of consumer quality evaluations for a product-dominated industry via process, image and product dimensions (PIP)

J. Burton; C J. Easingwood; J. Murphy

PIP Quality: getting to the core of consumer quality evaluations for a product-dominated industry via process, image and product dimensions (PIP)

J. Burton, C J. Easingwood, J. Murphy

MSM Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of Marketing, Stirling, Scotland
Pages	255-274
Publication status	Published - Jul 1999

Cite this

@inproceedings{88b47597b168436a8b8ac2b5b2c210f6,

title = "PIP Quality: getting to the core of consumer quality evaluations for a product-dominated industry via process, image and product dimensions (PIP)",

author = "J. Burton and Easingwood, {C J.} and J. Murphy",

year = "1999",

month = jul,

language = "English",

pages = "255--274",

booktitle = "Academy of Marketing, Stirling, Scotland",

}