Pop-up retailing: Integrating objectives and activity atereotypes

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	303-316
Number of pages	13
Journal	Journal of Global Fashion Marketing
Volume	6
Issue number	4
DOIs	https://doi.org/10.1080/20932685.2015.1070680
Publication status	Published - Aug 2015

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@article{19725333233f41999f5beedc130ea397,

title = "Pop-up retailing: Integrating objectives and activity atereotypes",

author = "G. Warnaby and V. Kharakhorkina and C. Shi and M. Corniani",

year = "2015",

month = aug,

doi = "10.1080/20932685.2015.1070680",

language = "English",

volume = "6",

pages = "303--316",

journal = "Journal of Global Fashion Marketing",

issn = "2093-2685",

publisher = "Taylor \& Francis",

number = "4",

}

TY - JOUR

T1 - Pop-up retailing: Integrating objectives and activity atereotypes

AU - Warnaby, G.

AU - Kharakhorkina, V.

AU - Shi, C.

AU - Corniani, M.

PY - 2015/8

Y1 - 2015/8

U2 - 10.1080/20932685.2015.1070680

DO - 10.1080/20932685.2015.1070680

M3 - Article

SN - 2093-2685

VL - 6

SP - 303

EP - 316

JO - Journal of Global Fashion Marketing

JF - Journal of Global Fashion Marketing

IS - 4

ER -