Original language | English |
---|---|
Pages (from-to) | 97-118 |
Journal | Marketing Theory |
Volume | 14 |
Issue number | 1 |
Early online date | 20 Nov 2013 |
DOIs | |
Publication status | Published - 20 Nov 2014 |
Original language | English |
---|---|
Pages (from-to) | 97-118 |
Journal | Marketing Theory |
Volume | 14 |
Issue number | 1 |
Early online date | 20 Nov 2013 |
DOIs | |
Publication status | Published - 20 Nov 2014 |