Price and Quality Competition Between Brands and Own Brands: a value systems perspective

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	European Journal of Marketing
Volume	38(1/2)
DOIs	https://doi.org/10.1108/03090560410511113
Publication status	Published - 2004

Access to Document

@article{4b6cae2be67d4306b9ce0df7e66d003c,

title = "Price and Quality Competition Between Brands and Own Brands: a value systems perspective",

author = "G. Davies and E. Brito",

year = "2004",

doi = "10.1108/03090560410511113",

language = "English",

volume = "38(1/2)",

journal = "European Journal of Marketing",

issn = "1758-7123",

publisher = "Emerald Publishing Limited",

}